Consumer Behavior of Kotak Mahindra Bank Essay Example for Free

Consumer Behavior of Kotak Mahindra Bank Essay On â€Å"Identifying, analyzing and understanding the consumer behaviour pertaining to Kotak Mahindra Bank Ltd. Products exclusively at Raipur (C. G)† For Raipur Branch Submitted for the partial fulfillment of the requirement for the award of the degree of Masters of Business Administration. (MBA) PREFACE Quite frequently these days’ people talk of research, both in academic institution and outside, several studies are undertaken and accomplished every year, but in most cases very little attention is paid to an important dimension related to research i. e. its practical importance. It may be noted in the context of planning and development that the significance of research lays in its quality and not in quantity. As far as this project report is concerned, the report consists of four chapters along with bibliography and Appendix, well arranged in coherent manner. Chapter one is an introduction, presenting up an over view of the Chapter two contains of Research methodology which includes all the necessary aspects. Chapter three contains data analysis and interpretation and chapter four contains of Main findings, Conclusion, limitations and suggestions. So, through this research work I tried to explain about my study of   along with the customer’s feedback or their responses, through which we come to know about the strength and weaknesses of the bank. I shall amply reward, if this project report proves helpful in the development of knowledge of the reader as well as from companies point of view. I am also thankful to all staff members of Kotak Mahindra Bank Ltd. And all the customers of Kotak Mahindra Bank ltd for providing me relevant information and data which are very much necessary for the completion of this project report. I take this opportunity to express my heartiest thanks obligation to Dr. Prachi Singh (Lecturer), Disha Institute of Management and Technology Raipur (C. G), who has rendered me invaluable instructions and guidance for preparing the project report. Finally I am highly grateful to all faculty members who helped me as well as the persons who have shared their valuable time and helped me directly or indirectly in the preparation of this project. Executive Summary This basic concept of my project â€Å"Identifying, analyzing and understanding the consumer behavior of KOTAK MAHINDRA BANK LTD. Products exclusively in Raipur† was based on survey as a well as study of their whole banking areas. Through this survey I have to give the actual data to KMBL that what are the responses or feedback of their existing customers regarding the KMBL after attached with this Bank. Therefore I have prepared two different Questionnaires. First for the existing customers of KMBL and the other one is for Non-Existing customers or new customers. Through the feedback of the existing customers of the KMBL, I’ll get to know that what are the companies strength and what are their weaknesses, so that they will work on those areas. Where as through non existing customers I’ll get to know about the requirements of other persons operating from different banks i. e. , what they need which they are not getting from their existing banks. Basically the topic of this project is taken by myself only. But when I discussed this topic with my project guide Mr. Sudeep Banerjee (Branch Sales manager) KMBL, he told me that this topic is very much important as far as KMBL is concerned. Because as it is only around 1 year has been passed that Kotak Mahindra Bank Ltd has been launched in Raipur city. So being a 1st summer trainee of KMBL Raipur branch, it was a great opportunity for me to take up this topic as a challenge. Because the result of this project or survey will be very much beneficial for me as well as companies point of view, so that they will get to know about their strength and weaknesses and they will know that how much of market they have captured in this period of 1 year, What people think about this Bank? I started my summer training or project on 11th June 2007. To know this fact and data I went to the existing customers of Kotak Mahindra Bank ltd. As well as to non-existing customers. I collected all the data from existing and non-existing customers of Kotak Mahindra bank ltd. Through questionnaires in Raipur city. I have prepared these questionnaires with the help of my project guide by keeping into the mind that these questionnaires are very much beneficial from company’s point of view because the result of this survey will help the bank to know their strengths and weakness and according to that they will take corrective actions on those areas. While I was studying about the bank I found that within a period of 1 year Kotak Mahindra Bank Ltd has captured that Raipur market quite nicely. And while I was analyzing the data that I had collected through questionnaires I found that the products and service that Kotak Mahindra Bank ltd is the major part because of which customers are attracting towards this bank. Because the service and products Kotak is providing is quite unique from other banks apart from this the major weak point or the lacking point that Kotak Mahindra bank has to consider is the promotional activity of Kotak Mahindra Bank is very poor. Many persons are there who don’t know about this bank. Another thing is that minimum a/c balance in this bank is quite high i;e. AQB (average quarterly balance). Apart from my project I did business for the Bank. I used to go out to the market for selling products of the bank and I really sold their products. Due to this I grab great experience to communicate with different types of customers, which was really good experience and will help me in my future course of life. The major part of my training is I went t o siltara at NECO and Corporate Ispat alloys ltd. This was the greatest experience of my life to see big plants and machineries along with which I talk to the HR person and officers there. Regarding the salary accounts of their employees. During my summer training I was called by my project guide to give presentations on the Bank products in front of all the employees after studying the products and services. And after the presentations they used to ask questions to me. And I really appreciated by my staff members and coulleges. During the collection of the data I found some difficulties like the customers had no time to give time or they were too busy with their works and in most cases they were not available at their places. I generally went into the market in hard sunlight and manier times its rains. I took some action to solve these problems like I took data through telephone, observation. There is one thing that I have found that the peoples working at Kotak Mahindra Bank ltd are very much helpful in all areas. Every time they come to me and told me that they are available at anytime for me for anything, which really boost me and motivates me towards my goal and objectives. The culture of Kotak mahindra bank ltd. is very much friendly and cool to work there.

Anthem Paper -- essays research papers

â€Å"We do not think of them as Liberty 5-3000 any longer. We have given them a name in our thoughts. We call them the Golden One. But it is a sin to give men names which distinguish them from other men. Yet we call them the Golden One, for they are not like the others. The Golden One are not like the others.† In Anthem, by Ayn Rand, the character Equality 7-2521 writes this passage about the female character Liberty 5-3000. He states that he (rather, ‘we’, since he still refers to himself in the plural) has given her a name, other than the noun and number she was assigned. Throughout the book, the significance of names is that, among other things, they imply independence, and freedom from the collective ‘we’ of society. A name is inherent to the person to whom it belongs, and by having a name, the Golden One automatically rises above the other members of the city. The fact that her name is given to her by someone else, as opposed to being chosen by herself, implies possession. By naming her ‘in his thoughts’, Equality has made her inherently his as well. Her name is a part of her identity which belongs to him, since he is the one who has bestowed it upon her. The name itself is a statement of individuality for both Liberty and Equality. For her because it singles her out among the others as being better and worth naming. For Equality, it is a testament to how much he has progressed in his thinking. He calls her the Golden One, implying singularity and individuality in a socie...

Night World : Black Dawn Chapter 10

But at the instant which would have made it akiss, Delos pulled away. Maggie felt the brush of his warm lips and then cold air as he jerked back. â€Å"No,†he said.†No.† She could see the clash of fear and anger in his eyes, and she could see itsuddenly resolve itselfas the pain grew unbearable.He shuddered once, and then all the turmoil vanished, asif it were being swept aside by a giant hand. It left only icy determination in its wake. â€Å"That's not going to help,† Maggie said. â€Å"I don'teven understand why you want to be this way, butyou can't just squash everything down-â€Å" â€Å"Listen,† he said in a clipped, taut voice. â€Å"Yousaid that in your dream I told you to go away. Well,I'm telling you the same thing now. Go away anddon't ever come back. I never want to see yourface again.† â€Å"Oh, fine.† Maggie was trembling herself withfrustration. She'd had it; she'd finally reached thelimit of her patience with him. There was so muchbitterness in his face, so much pain, but it was clear he wasn't going to let anyone help. â€Å"I mean it. And you don't know how much of aconcession it is. I'm letting you go. You're not justan escaped slave, you're an escaped slave whoknows about the pass in the mountains. The pen-.alty for that is death.† â€Å"So kill me,† Maggie said. It was a stupid thingto say and she knew it. He was dangerous – andthe master of that blue fire. He could do it at theturn of an eyelash. But she was feeling stupid andreckless. Her fists were clenched. â€Å"I'm telling you to leave,† he said. â€Å"And I'll tellyou something else. You wanted to know what happened to your brother.† Maggie went still. There was something differentabout him suddenly. He looked like somebodyabout to strike a blow. His body was tense and hiseyes were burning gold like twin flames. â€Å"Well, here it is,† he said. â€Å"Your brother is dead. I killed him.† It was a blow. Maggie felt as if she'd been hit. Shock spread through her body and left her tingling with adrenaline. At the same time she felt strangely weak, as if her legs didn't want to hold her up any longer. But she didn't believe it. She couldn't believe it, not just like that. She opened her mouth and dragged in a breathto speakand froze. Somewhere outside the cave a voice was calling. Maggie couldn't make out the words, but it was agirl's voice. And it was close †¦and coming closer. Delos's head whipped around to look at the entrance of the cave. Then, before Maggie could say anything, he was moving. He took one step to the wall and blew out theflame of the little stone lamp. Instantly, the cavewas plunged into darkness. Maggie hadn't realizedhow little light came from the entrance crack-almost none at all. No, she thought. Less light is coming throughthan before. It's getting dark. Oh, God, she thought. Cady. I just walked off and left her there. What's wrongwith me? I forgot all about her-1 didn't eventhink†¦. â€Å"Where are you going?† Delos whispered harshly. Maggie paused in mid rush and looked at himwildly. Or looked towardhim, actually, becausenow she couldn't see anything but darkness against paler darkness. â€Å"To Cady,† she said, distracted and frantic, clutching the water bag she'd grabbed. â€Å"I left herdown there. Anything could have happened bynow. o. â€Å"You can't go outside,† he said. â€Å"That's the hunting party I came with. If they catch you I won't beable to help-2†² I don't care!† Maggie's words tumbled over his.†A minute ago you never wanted to see me again.Oh, God, I left her. How could I do that?† ‘It hasn't been that long,† he hissed impatiently. â€Å"An hour or so.† Vaguely, Maggie realized that hemust be right. It seemed like a hundred years sinceshe had climbed up to his ledge, but actually every thing had happened quickly after that. â€Å"I still have to go,† she said, a little more calmly.†She's sick. And maybe Gavin came back.† A waveof fear surged through her at the thought. â€Å"If they catch you, you'll wish you were dead,† he said distinctly. Before Maggie could answer, hewas going on, his voice as brusque as ever. â€Å"Stayhere. Don't come out until everybody's gone.† She felt the movement of air and the brush ofcloth as he passed in front of her. The light fromthe entrance crack was cut off briefly, and then shesaw him silhouetted for an instant against gray sky. Then she was alone. Maggie stood tensely for a moment, listening.The sound of her own breathing was too loud. She crept quietly to the entrance and crouched And felt a jolt. She could hear footsteps crunching on the broken slate outside. Rightoutside. Thena shadow seemed to fall across the crack and sheheard a voice. â€Å"Delos! What are you doing up here?† It was a light, pleasant voice, the voice of a girl only a little older than Maggie. Not a woman yet.And it was both concerned and casual, addressingDelos with a familiarity that was startling. But that wasn't what gave her the bigjolt. It wasthat she recognized the voice. She knew it and shehated it. It was Sylvia. She's here, Maggie thought. And from the wayshe'stalkingshe's been here before – enough to getto know Delos. Or maybe she was born here, and she's just started coming Outside. Whatever the truth, it somehow made Maggiecertain that Miles had been brought here, too. But then-what? What had happened to him after that?Had he done something that meant he had to disappear? Or had it been Sylvia's plan from thebeginning? Could Delos have really†¦ ? I don't believe it, Maggie thought fiercely, butthere was a pit of sick fear in her stomach. Outside, Sylvia was chatting on in a musical voice. â€Å"We didn't even know you'd left the groupbut then we saw the blue fire. We thought youmight be in trouble-â€Å" â€Å"Me?†Delos laughed briefly. â€Å"Well-we thought there might betrouble,† Sylvia amended. Her own laugh was like wind chimes. â€Å"I'm fine. I used the fire for practice.† â€Å"Delos.† Sylvia's voice was gently reproving now,in a way that was almost flirtatious. â€Å"You knowyou shouldn't do that. You'll only do more damageto your armit's never going to get better if youkeep using it.† â€Å"I know.† Delos's brusque tone was a sharp con trast to Sylvia's teasing. â€Å"But that's my business.†Ã¢â‚¬ I only want what's best for you-â€Å" â€Å"Let's go. I'm sure the rest of the party is waiting for us.† He doesn't like her, Maggie thought. All herwhinnying and prancing doesn't fool him. But Iwonder what she is to him? What she really wanted at that moment was to dash out and confront Sylvia. Grab her and shake her until she coughed up some answers. But she'd already tried that once-and it had gotten her thrown into slavery. She gritted her teethand edged closer to the entrance crack. It was dangerous and she knew it, but she wanted to seeSylvia. When she did, it was another shock. Sylvia always wore slinky tops and fashionable jeans, butthe outfit she had on now was completely medieval.More, she looked comfortable in it, as if thesestrange clothes were natural to her-and flattering. She was wearing a sea-green tunic that had longsleeves and fell to the ground. Over that was another tunic, a shade paler, this one sleeveless andtied with a belt embroidered in green and silver. Her hair was loose in a fine shimmering mass, andshe had a falcon on her wrist. A real falcon. With a little leather hood on itshead and leather ties with bells on its feet. Maggie stared at it, fascinated despite herself. That whole fragile act Sylvia puts on, shethought. But you have to be strong to hold up a big bird like that. â€Å"Oh, we don't have to rush back just yet,† Sylvia was saying, moving closer to Delos. â€Å"Now that I'm here, we could go a little farther. This looks like anice path; we could explore it.† Cady, Maggie thought. If they go to the end ofthe path, they'll see her. Sylvia will see her. She had just decided to jump out of the cavewhen Delos spoke. â€Å"I'm tired,† he said in his flat, cold way. â€Å"We'regoing back now.† â€Å"Oh, you're tired,† Sylvia said, and her smile wasalmost sly. â€Å"You see. I told you not to use yourpowers so much. â€Å"Yes,†Delossaid,evenmoreshortly. â€Å"Iremember.† Before he could say anything else, Sylvia went on. â€Å"I forgot to mention, a funny thing happened.A guy named Gavin dropped in on the huntingparty a little while ago.† Gavin. Maggie's stomach plummeted. He got away. And he saw everything. And he must have moved fast,she thought absently. To hook around and get to a hunting partyon the other side of this ledge-in time for Sylviato come find Delos. â€Å"You probably donI know him,† Sylvia was saying. â€Å"But I do. He's the slave trader I use to getgirls from Outside. He's normally pretty good, but today he was all upset. He said a group of slavesgot loose on the mountain, and somehow his part ner Bern got killed.† You†¦ witch,Maggie thought. She couldn'tthink of a swear word strong enough. Sylvia knew. There was no doubt about it. IfGavin was her flunky, and if he'd told her that Bernwas dead, he must have told her the rest. That Bernhad been killed by Prince Delos himself, fried withblue fire, and that there were two slave girls infront of Delos at the time. She knew all along, Maggie thought, and she wasjust trying to trap Delos. But why isn't she afraidof him? He's the prince, after all. His father's dead; he's in charge. So how come she daresto set upher little traps? â€Å"We were all concerned,† Sylvia was going on,tilting her silvery head to one side. â€Å"All the nobles,and especially your greatgrandfather. Loose slavescan mean trouble† â€Å"How sweet of you to worry,† Delos said. Fromwhat Maggie could see of his face, it was expressionless and his voice was dry and level. â€Å"But youshouldn't have. I used the fire for practice-on the other slave trader. Also on two slaves. They interrupted me when I wanted quiet.† Maggie sat in helpless admiration. He did it. He outsmarted her. Now there's nothing she can say. And there's no way to prove thathe didn't kill us. Gavin ran; he couldn't have seenanything after that. He saved us. Delos saved Cady and me bothagain. â€Å"I see.† Sylvia bowed her head, looking sweet andplacating, if not quite convinced. â€Å"Well, of courseyou had every right to do that. So the slaves aredead.† â€Å"Yes. And since they were only slaves, why arewe standing heretalking about them? Is there something about them I don't know?† â€Å"No, no. Of course not,† Sylvia said quickly. â€Å"You're right; we've wasted enough time. Let's go back.† In her mind, Maggie heard Gavin's voice. â€Å"It's not like they were ordinary slaves. If we don't deliver that maiden we're dead.† So she's lying again, Maggie thought. What a surprise. But who's the maiden? And why's she so important? For that matter, she thought, who's this greatgrandfather of Delos's? When Sylvia mentionedhim it sounded almost like a threat. But if he's agreat-grandfather he's got to be ancient. How areSylvia and some old geezer teamed up? It was an interesting question, but there was no time to think about it now. Sylvia and Delos wereturning away from the cave, Sylvia murmuringabout having to take a look at Delos's arm when they got back. In another moment they'd passed out of Maggie's line of sight and she heard thecrunching noise of feet on slate. Maggie waited until the last footstep faded, then she held her breath and waited for a count ofthirty. It was all she could stand. She ducked through the entrance crack and stood in the openair. It was fully dark now. She was very nearly blind.But shecould sense the vast emptiness of the valley in front of her, and the solidity of the mountain at her back. And she should have felt relieved, to be outsideand not caught-but instead she felt strangely stifled. It took her a moment to realize why. There was no sound at all. No footsteps, novoices, and no animals, either. And that was whatfelt eerie. It might be too cold at night for mosquitoes and gnats and flies, but there should have been someanimal life to be heard. Birds heading intothe trees to rest, batsheadingout. Deer feeding.Bucks charging around-it was autumn, after all. There was nothing. Maggie had the unnervingfeeling that she was alone in a strange lifelessworld swathed in cotton, cut off from everythingreal. Don't stick around and think about it, she toldherself sternly. Find Cady. Now! Gritting her teeth, she thrust the water bag intoher jacket and started back. By keeping close to the mountains bulk on her left and feeling ahead with her foot before each step, she could find her way in the dark. When she reached the ledge, her stomach tightened in dismay. Terrific. Going down in pitch darkness-there's going to be no way to see the footholds. Oh, well, I'll feel for them. The worst that can happen is I fall a hundred feet straight down. â€Å"Cady,† she whispered. She was afraid to talk tooloudly; the hunting party might be anywhere andsound could carry surprisingly well on a mountain slope. â€Å"Cady? Are you okay?† Her heart thumped slowly five times before she heard something below. Not a voice, just a stirring,like cloth on rock, and then a sigh. Relief flooded through Maggie in a wave that wasalmost painful. Cady hadn't died or been abducted. because Maggie had left her. â€Å"Stay there,† she whispered as loudly as she dared. â€Å"I'm coming down.I've brought water.† It wasn't ashard going downas she'd expected. Maybe because she was still high on adrenaline,running in survival mode. Her feet seemed to findthe toeholds of their own accord and in a few minutes she was on the boulders. â€Å"Cady.† Her fingers found warmth and cloth. Itmoved and she heard another little sigh. â€Å"Cady, areyou okay? I can't see you.† And then the darkness seemed to lighten, andMaggie realized that she couldsee the shape shewas touching, dimly but distinctly. She glanced up and went still. The moon was out. In a sky that was otherwisecovered with clouds, there was a small opening, a clear spot. The moon shone down through it like asupernatural white face, nearly full. â€Å"Maggie.† The voice was a soft breath, almost awhisper, but it seemed to blow peace and calm into Maggie's heart. â€Å"Thanks for letting me rest. I feel stronger now.† Maggie looked down. Silver light touched thecurves of Cady's cheek and lips. The blind girllooked like some ancient Egyptian princess, herdark hair loose in crimped waves around her shoulders, her wide, heavy-lashed eyes reflecting themoon. Her face wasas sereneasever. â€Å"I'm sorry it took so long. I got some water,†Maggie said. She helped Cady sit up and put thewater bag to her lips. She doesn't look as feverish, she thought asCadywas drinking. Maybe she can walk. But where?Where can we go? They would never make it to the pass. And even if they did, what then? They'd be high on a moun tain-some mountain-in the dark and cold of aNovember night. â€Å"We need to get you to a doctor,† she said. Cady stopped drinking and gave the bag back. â€Å"Idon't think there's anything like that here. There might be some healing woman down there in thecastle – but. .She stopped and shook her head. â€Å"It's not worth it.† â€Å"What do you mean, it's not worth it? And, hey, you rereally feeling better, aren't you?† Maggieadded, pleased. It was the first time Cady had gottenout more than a few words. She sounded very weak,but rational, and surprisingly knowledgeable. â€Å"It's not worth it because it's too much of a risk. I'm too much of a risk. You have to leave me here, Maggie. Go down and get to shelter yourself.† â€Å"Not this again!† Maggie waved a hand She really couldn't deal with this argument anymore. â€Å"IfI left you up here, you'd die. It's going to get freezing cold. So I'm not going to leave you. And ifthere's a healing woman down at the castle, thenwe're going to the castle. Wherever the castle is.† â€Å"It's the place all the Night People are,† Arcadiasaid, unexpectedly grim. â€Å"The slaves, too. Everybody who lives here is inside the castle gates; it'sreally like a little town. And it's exactly the placeyou shouldn't go.† Maggie blinked. â€Å"How come you know so much?Are you an escaped slave like Jeanne?† â€Å"No. I heard about it a year or so ago from someone who had been here. I was coming here for a reason-it was just bad luck that I got caught bythe slave traders on my way in.† Maggie wanted to ask her more about it, but anagging voice inside her said that this wasn't thetime. It was already getting very cold. They couldn't be caught on the mountainside overnight â€Å"That road the cart was on-does it go all theway to the castle? Do you know?† Cady hesitated. She turned her face toward the valley, and Maggie had the strange sense that shewas looking out. â€Å"I think so,† she said, at last. â€Å"It would makesense that it does, anyway-there's only one placeto go in the valley.† â€Å"Then we've got to find it again.† Maggie knewthat wouldn't be easy. They'd run a long way fromBern and Gavin. But she knew the general direction. â€Å"Look, even if we don't get to the castle, weshould find the road so we know where we are. And if we have to spend the night on the mountain,it's much better to be in the forest. It'll be warmer.† â€Å"That's true. But-â€Å" Maggie didn't give her a chance to go on. â€Å"Canyou stand up? I'll help-put your arm around myneck†¦ .† It was tricky, getting Cady out of the nest of boulders. She and Maggie both had to crawl most of the way. And although Cady never complained, Maggiecould see how tired it made her. â€Å"Come on,† Maggie said. â€Å"You're doing great.†And she thought, with narrowed eyes and set teeth,If it comes to that, I'll carryher. Too many people had told her to leave this girl.Maggie had never felt quite this stubborn before. But it wasn't easy. Once into the woods, the canopy of branches cut off the moonlight. In only minutes, Cady wasleaning heavilyon Maggie,stumbling and trembling. Maggie herself was stumbling, tripping over roots, slipping on club mossand liverwort. Strangely, Cady seemed to have a better sense ofdirection than she did, and in the beginning shekept murmuring, â€Å"This way, I think.† But after awhile she stopped talking, and some time afterthat, she stopped even responding to Maggie'squestions. At last, she stopped dead and swayed on her feet. It was no good. The taller girl shivered once, thenwent limp. It was all Maggie could do to breakher fall. And then she was sitting alone in a small clearing, with the spicy aroma of red cedar around her, and an unconscious girl in her lap. Maggie held still and listened to the silence. Which was broken suddenly by the crunch offootsteps. Footsteps coming toward her. It might be a deer. But there was something hesitant and stealthy about it. Crunch, pause; crunchpause. The back of Maggie's neck prickled. She held her breath and reached out, feeling fora rock or a stick-some weapon. Cady was heavyin her lap. Something stirred in the salal bushes betweentwo trees. Maggie strained her eyes, every muscle tense. â€Å"Who's there?†

Social Media More Harmful than Helpful - Free Essay Example

Sample details Pages: 4 Words: 1195 Downloads: 9 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Imagine being a seventeen year old teenager, waking up to a phone full of disturbing messages. You go on Facebook to find that your ex-boyfriend posted your nudes because you wouldnt take him back. Everybody on the internet is talking about it, screenshotting it and making statuses about you. You feel so humiliated you attempt to kill yourself. Imagine that story being real because it is, that girl was a close friend of mine. Social media ruin lives. Social media was a great thing at one point in time, it has a few pros. However, the bad out-weighs the good. Social media is a tool of destruction, it is significantly one of the breeding sources for cyber bullying, it causes tremendous amounts of low self-esteem and lastly because of social media it results in less face to face human interaction. Don’t waste time! Our writers will create an original "Social Media: More Harmful than Helpful" essay for you Create order Cyber-bullying is a form of bullying used through electronics such as cellular devices, computers and any other devices that uses the internet to intimidate or threaten someone. According to Cyber bullying statistics from the i-SAFE foundation, over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying. The internet can be ruthless. Users of social media tend to overlook that words do hurt. I have been an observer and an unfortunate casualty to cyberbullying. I have seen the impacts that it can have on the people who are victims. According to the Hastac Cyber bullying and Social Media article, there are about 4,400 cases of victims who have committed suicide due to cyberbullying. 4,400 are way too many deaths for cyberbullying to not be as adknowledgeable. Honestly, it breaks my heart knowing that victims can get to that point to where they want to end their life. I sympathyize with them because I have faced a form of cyberbullying myself. I wasnt upset because of what was said, but because of who all seen it. It is humiliating when someone airs out your business. The thing is that whatever you post on social media good or bad will follow you forever, even if you delete, its never really gone. Social media cites like Twitter and Facebook you dont even have to follow or be friends with the person to see their profiles. According to Rampage The Negative Impacts of Social Media on Face to Face Interactions, teens say cruel behavior happens 23.8% on Twitter, 92.6% on Facebook, 14.2% on instant messenger and 17.7% on Myspace. I feel as if most people gain confidence over social media because it allows you to reveal what you choose to. There had been plenty occasi ons where Ive seen people I went to school with pretend to be someone they really arent on social media. It is sad to see that non-sense. You can point out the people that insecure because they continuously bash others to feel good about their selves. According to the Clarissa Silver Social Medias Impact on Self-Esteem, social media has been linked to higher levels of loneliness, envy, anxiety, depression and narcissism. Studies show 60% of people using social media has reported that it has impacted their self-esteem in a negative way. Ive seen it first hand, women try so hard to get the hour glass figure because most the celebrities have it. Women spend so much money on plastic surgery just to try to catch men attention, to feel excepted and beautiful. Recently, I seen a thicker-women post a picture on Twitter and thousands of people bashed her. She later tweeted that she took the picture down because of how everyone came at her throat because she wasnt the ideal shape. Clarissa Silva has this theory called the Slot Machine Effect. Clarissa says the slot machine effect is when we receive a like or a comment to a post, or when we come across an interesting new post from someone else, we experience what psychologists refer to as in termittent reinforcement. According to Clarissa Silva Social Medias Impact On Self-Esteem, it states that 51% of people say social media has made them feel more self-conscious about their appearance. In fact, it says research has shown that Facebook users are becoming increasingly depressed from comparing themselves to their own profile. Implying that if their existence does not coordinate the advanced hallucination they post on their profiles, one may feel they are not satisfying the best type of themselves. Emotionally secure individuals tend to not battle with these insecurities. Albert Einstein once said I fear the day that technology will surpass our human race interaction. The world will have a generation of idiots. It is clear social media is one of the major causes of less face to face human interaction in todays society. The more people use their cell phones the higher the percentage for less face to face interaction rises. Its easier to communicate with people through social media than in person because it easier. However, this creates an antisocial individual. According to Rampage The Negative Impacts of Social Media on Face-to-Face Interactions, The world has changed into a society that is complacent sitting behind our computer screens. Social media is a leading cause of this complacency. A prime example of this is my two year old sister Trinity. Trinity loves her tablet, she literally knows how to go on You-Tube and find the children videos herself. The crazy part is she will legit tune everybody out, she will ignore you. I could call her name and s he act like she doesnt hear a thing. The quality of face to face interactions is decreasing as well. Unfortunately, this is sadly true, I can admit when my boyfriend and I go out on dates we sometimes take moments on our phones instead of enjoying each-others company. Theres also this big thing about online dating which is weird to me because everybody has seen the show Catfish, so I dont understand how people still get catfished and how they can fall in love online. Decreased language skills are also a factor in social media. Everyone used slang language as a way of expression instead of the proper English language. According to Rampage The Negative Impacts of Social Media on Face to Face Interactions, experts believe that people are beginning to mix their business and personal relationship language guidelines, which can lead to serious issues with coworkers. Social media may also be the cause to some individuals having less manners when interacting. The counter-argument is that without social media we wouldnt be able to contact our loved ones that are long distanced. Without social media it would be extremely hard to keep up with our loved ones special occasions. Such as a niece or nephew first talent show or our baby cousin taking their first steps. The truth is social media is more of a danger than a helpful tool. We as humans have used and abused the system for the worse and it is impacting us in numerous of ways. As individuals we should try to reduce our screen time and physically visit one another. I understand that facetime is convenient, but we have to do better as a whole so we can make these statistics decrease.